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Web design is becoming increasingly important as a component of website success as the Internet continues to evolve. In addition to being aesthetically pleasing, great web design is also practical and easy to use. In this article, we'll examine the seven key components of great online design using statistical data as well.
Simple and intuitive navigation
The foundation of any website is its navigation. It has to do with how visitors move between pages.
Your website interface must be clear, simple and easy to use. Users should be able to quickly and easily find what they are looking for. According to a HubSpot study, 76% of users say that finding what they're looking for on a website is the most important feature.
Your website must be responsive because more and more people are using mobile devices to access the internet. Your website will look fantastic and work properly on all platforms, including desktops, tablets and smartphones, thanks to responsive design. In the second quarter of 2021, mobile devices accounted for 54.8% of all website traffic worldwide, according to a Statista study.
Fast loading time
A great user experience depends on fast loading times. 53% of mobile users, according to Google, will abandon a website that takes more than three seconds to open. Furthermore, research by Kissmetrics revealed that 40% of users abandon a website that takes more than 3 seconds to load.
High quality images and graphics
Graphics and images are key components of online design. They can enhance the aesthetic appeal of a website and support the message you want to convey. 67% of consumers say the quality of a product's image influences their purchase decision, according to a study conducted by Adobe.
Building brand recognition and trust with your audience requires consistent branding. Your website should use consistent color, typography and images to convey the personality and style of your business. Consistent brand presentation across all platforms increases revenue by up to 23%, according to a Lucidpress study.
Clear call to action (CTA)
A great website must have a clear call to action (CTA). To convince users to take the desired action, your CTA should be easy to locate, visually appealing, and use action-oriented language. Websites with obvious CTAs have an average conversion rate of 22.5%, while those with poorly designed CTAs only have a 3% rate, according to a study by Invespa.
Whether it's lead generation, contact forms or sign-ups, forms are a necessary component of most websites. Your forms should be clear and easy to use, with clear instructions and few required fields, to improve the user experience. Reducing the amount of form fields from 4 to 3 can increase conversions by as much as 50%, according to a HubSpot report.
In conclusion, great web design combines form with purpose. You can build a website that not only looks great, but also functions well and offers a wonderful user experience if you focus on these 7 key components. Increased traffic, improved engagement and higher conversion rates can result from putting these components into practice.