In order to be successful, web stores should contain various characteristics that form a successful whole. It is important to follow the trends of all web shop creations in Croatia as well as in the world. For a web shop, it is necessary to know the legal regulations related to registration activities, opening and maintaining a web store (laws, procedures, billing system, etc shipping, tax, insurance, etc.). High-quality web shop design emphasizes web store design such as product page design, shopping cart design, checkout design, interface elements, digital media, necessary functionalities, and the like. Zagreb web services most often use Wordpress, but also other technologies and platforms for creating a web shop. We deal with the billing system and the delivery system that ensure the proper operation of web stores. In a wide price range for different goals, we deal with several ways of web shop promotion.