As a web designer, you are responsible for the complete content and appearance of the website such as font, graphics and color, you are responsible for the appearance and layout of the menu as well as for all other details.
A web designer uses a strategy to design a website that is easy to navigate and is a practical website through a user interface. Design programs are used to create visual elements. The layout and design is created by the web designer and is responsible for making the pages look good.
There is a lot of market research that shows that most customers judge the credibility of a company name and business by the appearance of their websites. The first impression that clients and visitors get in the first few seconds is based on the logo and the name and the website design itself. A web designer is responsible for the design and appearance that has an impact on the visitor's impression of the site and the company.
Although according to the list of deficit occupations of the Croatian Employment Service web designer is not a scarce occupation, this job is in high demand on the market as a service and as employment. Companies are becoming more and more aware that they need a web presence and a good website.
This need for web designers is accompanied by decent salaries in the industry, which offer up to 12,000 euros per year for entry-level positions, which increases considerably with experience and work.
Keep reading to discover together what it means to be a successful web designer.
What does a website designer do on a daily basis?
In order to understand whether a job as a web designer is right for you, it is best to start with what designers do every day:
For a web designer, there are certain skills that you can master in order to embark on this career path. A website designer must master certain skills for the workplace and technical knowledge that is constantly being improved.
The designer transfers his and the client's ideas to the website, conducts research on the target audience and does all this through a conversation with the company, where the understanding of all participants is necessary in order to combine the wishes and possibilities with the goals.
A good web designer independently contacts the client and explains all difficulties, informs about the progress of the project, and this communication is already an upgrade from basic communication skills.
A web designer often works on several projects at once and cooperates with several companies at once, and successful time management is crucial for a successful job.
Cooperation on the project takes place not only between the web designer and the client, but also with the graphic designer, content writer or other technical people in IT. For this reason, a good ability to listen, accept arguments and cooperate is required.
In order for the system of color and typography, symmetry and proportions to be displayed as well as possible, various best design practices for visual design are used. A good understanding of design principles is required to create visual elements for websites as a core part of a website designer's job.
How users and visitors perceive a site and how they feel is a matter of user interface design or UX design. The responsibility of the web designer is to create a positive user experience, simple navigation with a visually pleasing experience.
The target market that uses the company's services, but also the audience that has certain actions and expectations from the design and use of the website, is quite important, which the web designer researches and monitors.
Certain programs that have all the possibilities and needs for web design, template creation, image processing and mockup creation and are also used to create visual elements are the Adobe package, CorelDraw or Inkscape. It is necessary for the web designer to have good skills in working with these programs.
A web designer must have a basic knowledge of HTML and CSS code not only to understand web pages but also to manipulate the design, font and layout of elements.
Although many web designers have diplomas in web design, it is possible to get a job with a high school or equivalent education with certificates.
Degree programs include a degree in computer science with a specialization in web design. With this education, you can gain knowledge in various computer skills, problem solving and design. With the study program in computer science, you choose one or more specializations.
Some studies offer the possibility in the second or third year to choose narrower specializations such as programming, system administration, web design and database administration. The bachelor's degree in web design is a narrow specialization in web design where Adobe programs and design languages are used.
What can you do after training as a web designer? You can get a job in a bigger web design agency and you can start designing websites for yourself or clients.
This is where the way you will reach clients comes to the fore, while for the agency there is already a portfolio of works, you will have to work from the beginning or from the bottom to convince the clients. For starters, you can do web design from a service to get reviews and initial work.
While a web design portfolio is considered an essential item in bringing in new clients, it does not have to be the only way. From practice, it can be said that recommendations are perhaps more important than a portfolio of works.
Finally, we can advise you to emphasize your competences based on your education and skills and offer your services as a web designer to all your acquaintances and companies without websites.