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All about registering and checking the availability of a domain name, how to choose the right domain name and everything you need to know when buying a domain.
If you want to open an online business or start creating a website for your blog, portfolio, news, products and services, then you need a website domain. When you say buying a domain name it sounds a bit complicated, but the process is actually very simple.
In this post, you will learn all about domains and their extensions, how to choose the one you need, and the steps to take to check domain availability and register.
What is a domain?
The question is where is your website? You've created a website, now what? It is necessary to place the website on a computer or a server that is constantly online and that will serve your website to visitors. Each computer has its own IP address for communication with other computers, which is used to identify each computer with a unique number and to enable communication. Communication is achieved every time you load a new page of a particular web site in such a way that your computer makes a request to a particular IP address for a particular content which is then provided by the requested server.
Simply put, an IP is a domain. To explain, it's hard for people to remember IP addresses, so we introduced names like www.jutarnji.hr or evening.hr. The names are linked to a certain IP address, that is, the server that serves those pages.
In order to get content from a server by entering the name of a page, an intermediary system called Domain Name System (DNS) is used, which translates IP addresses into names for you and vice versa. These names are called domain names.
What do you visit when you surf? You type the domain name in the address bar or in Google and you get results with various names of various websites, all these websites are located at unique IP addresses that the DNS server somewhere up there in milliseconds converts from name to IP address and vice versa so that you have loaded websites you visit without noticing any numbers but only seeing domain names.
Web domain content
The web domain consists of two parts of the name, the first part is your brand name and the first thing that people remember, it is called the second-level domain, the second part is the Top-level domain which is a certain extension after the dot in the name. The most popular top-level domain extensions are .com from commercial, .net from network, .org from organization and similar.
Some domains are more expensive than others and there are currently around 1,500 of them on offer, such as state-level domains .hr and the like.
How much does a domain cost?
The domain is purchased through a domain registrar, a domain name management company, and it is possible to lease it for a year or more. Domains that are purchased are not permanently owned, and the registration is extended every year or years, and the registrar is responsible for informing you about the expiration of the domain.
Domains that are bought at, say, regica.hr, the original registrar, can cost up to 13 euros for a cheaper variant of a .com domain. You can also get a domain for free with various hosting packages that you buy for your websites.
You can purchase a domain regardless of whether you own hosting, which gives you time to create websites and ensures that the domain is yours.
How to choose a domain name?
A very important step in your online presence is a memorable name for your business because it can have a positive or negative impact on your brand. Choosing a name can be complicated.
It is true that there are many domain names and their variations, but the popular and easy-to-remember domains are probably taken. There is no need to despair as it only takes your will to choose the right domain name.
Creative easy-to-remember domains are always better than some generic ones with keywords in the name. Try to connect your brand and occupation with a short business name. Right from the start, by choosing a domain name, you can influence potential clients to perceive you as reliable and trustworthy, this can be achieved with short, easy-to-remember names.
Choose the right extension
Put yourself in the shoes of your visitor and consumer and imagine the psychological effect a certain domain extension has on the perception of your website. At the moment, .com is still a standard domain and a domain that is trusted, you can also take a state domain for trust, and for others, think about the effect achieved by domains such as .info, .eu, com.hr and the like.
When choosing a domain, follow the rule that shorter is better. The shorter the domain that can connect your business with the name, the more desirable it is in the eyes of Google and results in a higher ranking. How short? Try to get a domain name of up to 5 characters or a maximum of 14, but the shorter it is, the easier it is to remember and the better it looks on marketing materials.
Choose a domain that is remembered
So that visitors do not go to your competition, your domain name should be short, easy to remember and easy to pronounce. Be sure to avoid numbers and special characters in the domain.
Steps to buy a domain:
- Choose a well-known and trusted domain registrar
- Find a domain availability checker
- Select a domain
- Pay and complete the registration process
- Test if possible