Skilled web designers vs. wizards of technology
July 3, 2023.Introduction to Website Design: How to Create a Successful Online Presence
30. July 2023.You don't know how web design works, and you want to create your own website or make a home page? In this guide, you can go through the step-by-step process of planning and launching a website that complies with the law, all the necessary costs, and how content can help you attract potential customers.
A quick glance immediately reveals important information.
The way to create a website is the same - regardless of whether it is an online sales page or a large web project.
Create a website in 8 easy steps - this is how it works:
- Decide on the way to create a website
- Buy a domain
- Choose web hosting
- Buy an SSL certificate
- Create a website design
- Make SEO content optimization for search engines
- Check the legal provisions
- Put the website online
A simple explanation of website terms:
- Website: the entire website with all sub-sites,
- One Website: A separate unit of one content on the website,
- Home page: The first and home page on the domain,
- Landing page: the page to which visitors go via the link,
- One-page: a web site on a domain consisting of only one web page,
- Microsite: a simple website with several subpages,
- Domain: Internet address or name in the browser,
- Hosting: server/computer on which the website is located,
- Content Management System (CMS): Manage content through an admin interface.
Why do you need a website?
For most forms of business activity, a professional website creates an impression of seriousness and is thus the foundation of business.
The center of all marketing activities, product announcements and content is located on the website. We use it to achieve various goals such as.
- New clients and convincing potential,
- Increasing sales of products and services,
- Customer retention,
- Business available 24/7
- Publication of products and services,
- Recruitment of new workers,
- Collection of contact email addresses
- Providing customer support and necessary information to clients
Clients who have websites with design, cms and hosting are in complete control over the content and functioning of their website. In addition to websites, social networks or local seo on Google maps with the display of certain information are most often used, but complete control is found on their own websites.
We recommend all users not to use wix or shopify for their business, because it later turns out that the more advanced options are paid extra and often without the option to choose!
What kind of website is there?
We have divided the websites into four main categories:
- One page website
- Simple websites
- Complex websites
- Internet store (web shop for ecommerce)
One page website
A web page has a menu on one side like any other web page but when the menu is clicked then the page takes you to the content section on that page without leaving the same page. Such a website often additionally has basic company information, terms of business and a statement on data protection.
Examples of a one-page website are: business card, banner, digital tutorial, service company.
A simple site
The design of a simple website usually includes a home page, contact form, services, basic information, blog homepage and announcements.
Subpages that may be included:
- Employment announcement
- Mission and vision
- About us
- Contact form
- Google location view
- Detailed presentation of all services
- Photo gallery
Examples of simple websites: small business website/corporate homepage, photography website, restaurant website, coffee shop homepage, service website, bookkeeping website, photographer website, installation website or soboslikare and website of various organizations such as psychologists, website for clubs and the like. These are the best examples of important websites.
Complex websites
We are talking about a complex website when the website has branched navigation and contains technically several components, such as:
- Notice boards,
- News portal
- Client registration,
- Online tools,
- Virtual reservation systems,
- Content download area,
- Portals for classified ads,
- Forum
- Online photo editors.
Examples of complex websites: newsrooms, business websites of large companies, job exchanges with ads, portals, real estate websites, online forums.
Internet store (web shop for ecommerce)
Web stores stand out as a unique category on the Internet, unlike websites that provide information about a topic, product, or service. They are focused exclusively on the sale of products, and differ in their structure and design.
Creating a website: detailed steps
Creating a website requires 8 unique steps, and we will now carefully analyze each of them.
Choose the approach of creating your website:
- Innovative website builder
- WordPress platform
- Professional production by an agency/freelancer
- Independent website programming
Website builder
Websites built with the help of builders are revolutionary processes of creating websites. Instead of programming a website from scratch, elements such as image galleries, text blocks and contact forms are already pre-built. Users simply drag these elements and connect them in the desired way, as if they were working with Lego bricks.
Here are some unique benefits of a website builder:
- No need to install software,
- No need to know programming,
- You can create a website in just a few minutes,
- Great design freedom thanks to various templates,
- Web hosting and e-mail boxes are included,
- The technical maintenance of the site is automated,
- Websites are optimized for mobile devices.
Various options due to accessories
Modern website builders provide easy access to hundreds of plugins that enable various functionalities for e-commerce, blogs, forums and more. Plugins make different types of web projects possible, including:
- Company websites with contact forms,
- Portfolios for photographers with image galleries,
- Online business cards with location display,
- Club pages with a private section for members,
- Coaching pages with the possibility of booking an appointment,
- Web store with product images.
Are there any downsides to website builders?
Modular systems are not optimal for websites that require extremely individual functionalities or designs. The system of templates and plugins for creating websites provides many possible combinations, but if they do not meet the needs, it is not possible to program additional elements.
WordPress
WordPress stands out as a unique content management platform (CMS) that is second to none. According to Statista.com, WordPress holds the title of the most dominant CMS in the global market with a whopping 64% share. About 130 million blog posts are published on this platform every month.
There are several reasons why WordPress has become so popular:
- It is free and open source, which allows you to create websites for free.
- It offers an impressive collection of over 30,000 design templates (themes),
- With more than 50,000 plugins, it allows adding various functionalities,
- It can dynamically adapt to the growing number of visitors,
- A large community of users provides support and solutions for various problems.
All these characteristics make WordPress a unique and irreplaceable choice for website building and content management.
WordPress stands out as a multi-functional tool in the world of content management systems, like a Swiss army knife, thanks to its wide selection of design templates and plugins.
However, WordPress can be demanding for beginners. With its high flexibility comes challenges - managing WordPress requires technical skill beyond basic website development. Users are forced to download, install and configure the software through a series of steps before they can start building a website. Even after the website is set up, the responsibilities for the site operators do not end.
A reminder of this is similar to the situation with Windows computers, where all programs must be updated regularly. Website protection against cyber attacks is only ensured if WordPress and all plugins used are up to date.
Take the hassle and time out of it with Managed WordPress: Being unique has never been easier.
If regular software installations and upgrades on your PC give you headaches, we have the perfect solution for you: Managed WordPress.
Managed WordPress is a complete WordPress package, without the tedious installation and maintenance usually associated with using software. This is an ideal platform for freelancers and those without programming experience who want to easily create their own website.
Create a Unique Website: List of Software Alternatives
WordPress is not the only player in the field when it comes to content management system (CMS). There are many other CMS alternatives that you can use for different web projects.
- Magento – Ideal for fast work on large projects,
- Drupal - Refined CMS with plenty of customization options,
- Joomla! – Widely used platform with ease of setup,
- Redaxo – CMS that is easy to use.
Have the website created by an agency/freelancer
An agency or independent professional for creating websites brings a unique and unrepeatable quality to the world of digital design. While website building tools and Wordpress management systems have become ubiquitous, more demanding and complex websites require expertise and craftsmanship that only a design agency or experienced freelancer can provide.
The years of experience that freelancers and agency teams bring with them pave the way for a number of benefits, including but not limited to:
- Professional avoidance of design mistakes,
- Outstanding user experience - even on mobile platforms,
- Support for search engine optimization (SEO),
- Assistance with key information such as imprints and data protection policies.
Create your own unique website on your own
Our website builder guide is aimed at self-employed people, freelancers and founders who may not have the technical background to build a website. The ability to program the website yourself is addressed to developers who are already familiar with HTML and CSS. In this article, we will not go further into this website building option.
Become the owner of a unique identity on the web: secure your domain
The first milestone in creating your own website is the domain. This is the address that users enter into their web browsers to access your home page.
The right domain name is vital to the success of your website. When choosing a name, keep the following criteria in mind:
- Easy to say and write. If your domain is easy to understand even during a lively conversation in a noisy room, that's a good sign,
- Short, but impressive. Long domains are harder to remember. The best length is between 6-14 characters,
- Give priority to top domains such as .hr, then .com, although in the meantime more exotic endings such as .co or .io have become popular,
- It is crucial that users are not turned away by suspicious domain endings,
- Use a unique brand name to make your website stand out from the crowd,
- Avoid hyphens unless they improve the readability of the domain.
For additional tips, we recommend our detailed article on the domain registration process.
Choose a unique web hosting solution
In order for your website to be available to visitors, it must be hosted on a specialized computer known as a web server. These computers are constantly connected to the Internet, and the service that provides space to host your site is known as web hosting.
In addition to providing storage space for your website, quality web hosting is essential for:
- Fast loading homepage,
- Protection against cyber attacks,
- Constant site availability (uptime),
- Technical support and maintenance,
- Site backup.
Find the best providers in our detailed web hosting comparison guide.
Consider getting an SSL certificate
An SSL certificate has become a key element for protecting sensitive information of your users such as address, bank details, passwords.
In addition to increasing security, SSL certificates bring a number of additional benefits to your website:
- Improved ranking on the Google search engine,
- The security padlock icon and HTTPS reinforce user trust,
- Users will not receive security warnings in their browser,
- Reduced susceptibility to phishing attacks.
A valid certificate has become indispensable for most websites to meet GDPR requirements.
Visit our SSL certificate page to find out which websites require a web certificate.
How to create a unique website design?
Creating an impressive website is not an easy task and there is no one-size-fits-all model for creating an ideal site. However, there are a number of website design rules that have proven effective over the years, especially when it comes to user-friendly site functionality.
Here are 7 recommendations for creating a professional website design:
- Minimalistic aesthetics,
- Easy to navigate,
- F-content structure,
- visual hierarchy,
- network schedule,
- Fast loading time,
- Optimization for mobile devices.
Tip 1: Minimalistic aesthetics
In the world of web design, the minimalist aesthetic is experiencing a renaissance. The basic idea of this style is the concept of "less is more", creating a space that is simple but powerful. A minimalist website design does not mean a lack of elements, but rather their purposeful use. Each element on the page has its own purpose, without unnecessary decoration or overcrowding with information.
This means that on minimalist design pages, every pixel counts. Colors, typography, images and white spaces are used with intention, carefully crafted to create a harmonious user experience that guides the visitor through the site with ease. The absence of unnecessary elements allows the user to focus on what is important, be it the product, service or information that the website provides.
Also, page loading speed is important in minimalist web page design. With fewer elements to load, the page becomes faster, allowing users to access content faster, which can significantly improve user experience and feedback.
Finally, the minimalist aesthetic is not only about looks, but also about functionality. The design should be intuitive, allowing the user to easily understand how to navigate through the website without the need for detailed instructions or guides. Thus, the site becomes not only visually attractive, but also easy to use, which is essential for creating a successful website.
Tip 2: Easy to navigate
User-friendly navigation in web design is the cornerstone of great user interaction. Optimally structured navigation elements allow the user to navigate through the website intuitively, discovering the required information with minimal effort. Every element on the page, from menus to buttons, should follow a logical hierarchy, making it easy for the user to understand how to navigate and use the page. In addition, ease of navigation enables quick access to information, leading to higher user satisfaction, retention and conversion. Therefore, in the digital age, high-quality, clear and intuitive navigation is not only desirable, but also necessary for the success of any website.
Tip 3: F-structure content
The F-structure of content in web design is key to providing an unforgettable user experience. It represents a selection of information that will be the first thing a user will see when visiting your page, often arranged in the shape of the letter 'F'. Content quality comes first; it should be informative, relevant to the user's need and create value. Finding the right keywords and properly integrating them into your text, including headings, subheadings and the body of your content, helps your content to be navigated and understood. It's important to avoid overusing keywords, but instead use variations of those keywords to make your content feel more natural. Structuring the content with headings and subheadings that contain keywords, as well as creating organized lists within the text, makes it even easier for users to read and understand the information. And finally, highlighting keywords can help users quickly identify the main points. A combination of all these strategies can lead to a unique, effective and user-centric website design.
Tip 4: Visual hierarchy
Visual hierarchy within web design is a key tool in directing user attention and creating an intuitive user path through the digital environment. The principle of visual hierarchy allows us to structure and organize website elements in a way that reflects the importance of information, directs the user's view and intuitively leads through the content. Effective arrangement of elements, using color, size, contrast and spatial arrangement, allows us to convey a story without verbalization, where each visual segment has its own role and significance.
Thus, for example, highlighting keywords through bold or color selection not only boosts SEO, but helps users quickly identify key segments of information. However, it is important to pay attention to the dosage - excessive use of keywords can result in visual noise and have a counterproductive effect. The variety of keywords and their strategic distribution through headings, subheadings and the body of the text enables the creation of a visual map that makes it easier for users to navigate through the content. This is especially important in the context of mobile design, where space is limited and a carefully designed visual hierarchy can be crucial to the user experience.
Tip 5: Grid layout
The grid layout in web page design is an indispensable element that contributes to the coherence and aesthetics of any digital environment. This concept allows designers to neatly organize page elements, optimizing the visual balance and fluidity of the user experience. Through the application of a grid layout, the content becomes reviewed and structured, which facilitates user navigation and interaction with the page. On the other hand, the grid arrangement also enables creative use of space, enabling a unique presentation of information, whereby key messages become particularly prominent. Ultimately, a well-placed grid layout leads to a better integration of visual elements and content, thus creating a natural synergy that provides users with a pleasant and intuitive navigation experience. By applying this approach, designers can create unique and attractive web pages that meet the needs of users while encouraging their engagement and satisfaction.
Tip 6: Fast loading times
Website loading speed not only optimizes user experience, but also serves as a critical ranking factor in the digital marketing world. Every moment of delay can result in the loss of potential users, so it is imperative to ensure that your site shines at lightning speed. Systematically analyzing and regularly optimizing key segments of a page, such as images, CSS, and JavaScript, can drastically improve load times while simultaneously boosting website traffic. Also, one should strive for a minimalist approach in design, eliminating unnecessary elements that can slow down the site's performance. Using quality web hosting services can also contribute to loading speed, reducing time latency and improving overall site reliability. After all, a fast loading time is not only a technical aspect of website design, it expresses professionalism and dedication to users, creating a unique and pleasant user experience.
Tip 7: Optimizing for mobile devices
Mobile optimization has become a necessary aspect of website design, given the increasing number of users accessing the internet via their smartphones. Prioritizing mobile responsiveness brings fluidity to the user experience, allowing the website to seamlessly adapt to all screen sizes. Visual elements, texts and functionalities must be uniform, providing a consistent impression regardless of the device. Additionally, mobile loading speed plays a key role in visitor retention, as long waits can result in lost leads. Implementing mobile-friendly design is not just a trend, but a necessity in a world of ubiquitous mobility, where users expect instant access to information. Finally, mobile-optimized websites have an advantage in search engine rankings, increasing the page's visibility and reach.
Search Engine Optimization: The Essential Guide
The goal of search engine optimization, better known as SEO, is to position your website content as high as possible in Google's search results list. The more visible the website, the greater the potential to attract customers and generate sales. It is important to note that multilingual websites also require search engine optimization, with specific Google guidelines and SEO tips to follow.
For those who have just stepped into the world of SEO, the whole topic can seem intimidating, as it is full of technical terms and requires some technical knowledge. But here's the good news: there are a number of tools that can make the search engine optimization process easier.
Here is a list of 10 top search engine optimization tools you can use:
- Sistrix: This tool provides deeper insights into your website visibility, indexing, competition and much more.
- Ahrefs: One of the most powerful tools for analyzing backlinks, keywords, competition and general SEO analysis.
- Google Adplanner: Provides information about user demographics and helps with advertising planning.
- Ubersuggest: A keyword generator tool that helps discover a wide range of keywords.
- SEMrush: A robust SEO tool that provides keyword research, ranking tracking, competitive analysis, and more.
- Mangools: This platform offers a number of SEO tools, including KWFinder for keyword research.
- Moz Pro: This tool offers comprehensive capabilities for ranking tracking, keyword research, website analysis, link analysis, and more.
- Screaming Frog SEO Spider: This tool is useful for quick and efficient technical SEO analysis of websites.
- Google Search Console: A free tool from Google that helps monitor and maintain a site's presence in Google's search results.
- Yoast SEO: A popular WordPress plugin for website optimization, including XML sitemaps, meta tags, and more.
Understanding and responding to your users' requests
What keywords is your specific audience using in Google? Analyzing those words can give you insight into what your customers' needs are, so you can target and tailor the content on your site. Interestingly, you don't necessarily need any of the SEO tools we listed earlier for this process. Sometimes all you need is a simple Google search.
Example: Your company sells central heating installations. If you enter "central heating" in the Google search engine, in the "related searches" section, you will be able to see what users are searching for in connection with this topic.
The information on your business website should be geared towards the wants and needs of users, providing details on costs, categories, brands and the like.
Create high value content
In the era of digitization, the expectations of website visitors have reached a new peak. Your audience craves crystal-clear images, intuitive navigation, helpful and well-documented tips, and much more. To keep your website up to a high standard, ask yourself this question: Could this content appear in the print edition of a magazine?
Unique customization of the basic SEO page
SEO is not just about keywords, it also includes a technical component. This branch can seem demanding even for experts. A tool that could ease the way for beginners in this sphere is the Rank Math SEO Analyzer. This program tirelessly scans your site for SEO irregularities and then clearly shows you how to correct them.
Creating trust among readers
Building trust among readers is a key part of the search engine optimization process. One of the most important elements of this process are backlinks, which can be described as links coming from other sites on the Internet that point directly to your main site.
Highly valued backlinks come from reputable and well-known websites. If the central heating analogy were to be considered, a backlink from a hardware store website could improve your site's position in Google search results.
Research the legal regulations
According to the type of home page, it is necessary to comply with different legal requirements to avoid the risk of warnings.
Here are the 5 most critical warning dangers for websites:
- Issue identification,
- Protection of data privacy,
- Domain name registration,
- Intellectual property/copyright,
- Terms and conditions, and disclaimer.
Warnings can very quickly result in costs of several thousand euros, which can financially devastate founders shortly after launching their new website.
Basic data (impressum)
Authorship information on the website contains numerous details related to the operator of the website or the company that owns it, for example:
- Full name and surname (individual, company, company name),
- legal form,
- Authorized representative (or representatives) with full name and surname (for corporations, such as the director or board members),
- Valid address,
- Contact information (phone, e-mail),
- Registration details (such as commercial register number),
- Sales tax identification number (if available),
- Competent supervisory authorities, including address,
- Additional information about the business.
Some of this information is only required for certain legal entities, professional groups and business models. In addition, authorship information must also be provided in electronic correspondence and on social media profiles.
Rules on data protection
Obligation of information security
Every internet platform must have a clear information security declaration or information related to information protection. This declaration informs platform visitors about what information the platform collects, where it is stored and how it is used. The General Data Protection Regulation (GDPR) defines what details must be provided in the information security declaration on the platform (Articles 13, 14 GDPR), which includes:
- Use and distribution of user information to third parties and for promotional purposes,
- The use of cookies and other tools for analysis and tracking,
- Notification of possible objection rights,
- Option to leave the platform before the information is collected.
Something many people don't know: In many situations, an invalid or missing SSL certificate can be a GDPR violation. This may lead to criminal action by information protection agencies. Visit our Privacy Policy page for more helpful advice on this topic.
Domain registration
A website can run into legal complications at the very beginning, when registering a domain. For example, you may choose a domain name that is already protected by intellectual property laws. It is often not clear whether a certain term or combination of words is already registered as a trademark.
Copyright
Various elements on websites may violate copyright protection, such as:
- Photos
- Video materials
- Textual content
- Design components
Use of copyrighted material with the false security of "coverage" through attribution. Copyright cannot be circumvented by simply citing the original source. There are websites that provide visual resources without the need for a license - like Pixabay.de, Pexels.com or unsplash.com. Copyright issues can also arise in the context of website design. Buttons or logos may violate copyright and result in significant fines.
Redefinition and modification of standards and disclaimer
At the outset, it should be noted: Web standards and disclaimers are not mandatory elements for every website. There are no warnings provided in case of their absence from the front page. Online stores are often the ones that shape these standards the most. Given that they are exposed to an increased legal duty to inform their customers (such as information on delivery times, delivery methods, payment methods, etc.), this information is easily integrated into the standard conditions.
Redefining standards and disclaimers can lead to legal risks for website owners if:
- The standards and terms are copied from other websites (copyright infringement),
- The legally protected rights of customers are violated by standards and conditions,
- Disclaimer includes illegal clauses.
Publication of a website on the Internet
The procedure for publishing a website includes the following steps:
- Confirmation of grammar and spelling,
- Mobile view checker,
- Navigation overview,
- Confirmation of contact and legal pages,
- Checking tracking tools (like Google Analytics).
Confirmation of grammar and spelling
Make your website exude professionalism, without spelling mistakes that can reduce the quality of your design. It is recommended to use a tool like "LanguageTool" to quickly and efficiently find and correct all spelling mistakes.
Mobile display checker
Take advantage of the mobile view offered by website building platforms to see how your site will look on smartphones and tablets. However, it is always checked in different browsers to determine possible display errors. This check is essential even for WordPress websites that use responsive design.
Navigation overview
All navigation buttons must be fully functional. The right navigation buttons are key to providing a fluid user experience, especially in an online store.
Confirmation of contact and legal pages
Provide all necessary legal pages (impressum, cookies, etc.) and check that the contact e-mail address is correct. Responding to customer inquiries is crucial to maintaining customer satisfaction.
Checking tracking tools (like Google Analytics)
Tracking website visitors is necessary to evaluate performance and implement search engine optimization measures. Google Analytics is used a lot, so make sure tracking is enabled.
After the initial publication, if there is a need for multilingual display, the website can be upgraded to a multilingual format using integrated functionalities or specific tools.
How much does a website cost?
The value of the website can vary and depends on different aspects:
- Dimensions and complexity of the site,
- Used software solutions, platforms or service providers,
- Domain extension (top-level domain),
- Web hosting capacity,
- SSL certificate type,
- Purchased premium add-ons.
The variety of factors that affect the value of a website results in variety in the price range. Therefore, the value of a professional website can range from 400 euros to 10,000 euros and even more. Additionally, depending on the service provider and the functional add-ons, there are monthly costs associated with the website.
Creating your own website at no cost - is it really possible?
Many entrepreneurs and beginners wonder if creating a website is free. This is a perfectly legitimate question, especially when it comes to newly founded companies. In short, the answer is: Yes, you can create a website at no cost.
WordPress, as an open source platform, offers free downloads of its software. However, to get your website online, you need hosting, and that will cost money.
On the other hand, Wix provides a free website builder package, including hosting. However, users must accept a visible ad banner on their front page, indicating that the site was built with Wix. The page URL will also include Wix's suffix - for example, www.example.wixsite.com would be the URL for the free Wix site.
Jimdo offers a similar free plan, which includes prominent ads on the domain and on the page itself. As long as users are okay with these ads, they can use this website builder for free indefinitely.
However, in the real world, free websites are usually a limited option for those in private business. If you intend to profit from your front page, you don't want to turn away potential customers with questionable advertising. Also, the basic version of WordPress does not offer many high-quality page designs, nor advanced features such as search engine optimization (SEO) and user-friendliness.
On the other hand, free websites offer users the opportunity to familiarize themselves with the software before they decide to invest their money.
Above all, it's important to understand that "free" usually comes at a cost. In the case of free websites, the price you pay usually comes in the form of limited functionality, lack of customer support, presence of advertisements and potentially reduced credibility of your site.
The decision to use free websites depends largely on your specific needs and expectations. For example, if you are a small business just starting out and want an online presence without a large investment, a free website can be a good starting point. However, if you want a professional look and advanced functionality, paid plans with platforms like WordPress, Wix, or Jimdo may be a better option.
Also, you should consider that even if you choose the free option, you may want to upgrade to a paid plan later to make your website a better fit as your business grows and develops.
Ultimately, free websites can be a good way to learn the basics of website building, but for long-term success and growth, an investment in a paid option may be necessary.
So, when choosing a website creation platform, whether free or paid, there are several key factors to consider:
- Functionalities: Can the platform meet your current and future needs? Will you be able to add pages, blogs, forms, galleries and other functionality that will make your website useful and attractive?
- Adaptability: How flexible is the platform? Can you change the design, colors, fonts and other elements to adapt the site to your brand?
- SEO: How does the platform support search engine optimization? SEO is key to improving your site's visibility on search engines like Google.
- Support: How about the support? Do you get access to support via email, chat or phone? Do the platforms have useful resources like guides and tutorials?
- Price: And finally, what are the total costs? If you use the free version, will ads or other restrictions cost you more in the long run? If you opt for the paid version, are the prices competitive and do they provide good value for money?
Whether you decide to go with a free or paid option, it's crucial that you think carefully about these questions. Your website is a key part of your online presence and can significantly impact the success of your business. Therefore, choosing the right platform - one that supports your goals and grows with you - is a crucial step.
Creating a website does not end your online obligations. Once a site is built, either for free or through a paid service, it is still necessary to maintain and update the content. This is especially important for SEO, as search engines like Google favor websites that regularly update their content.
Including a blog on your website can be an effective way to add new content regularly. In addition, blogs allow you to connect with your site visitors, share useful information, and establish yourself as an authority in your industry.
Regardless of the platform you choose, connecting your website to social media is also a step you shouldn't ignore. Social media is a great way to promote your site and connect with your target audience.
Finally, don't forget to analyze the performance of your website. Many website building platforms include analytics tools that allow you to track site traffic, who your visitors are, what they're looking at, and how they're interacting with your site. This information is valuable because it allows you to customize your site to better meet the needs of your users.
All of this highlights the fact that while it may be possible to create a website for free, it can take time, effort and potentially some financial investment to maintain and optimize it. Regardless of your budget, it is important to approach the creation of a website strategically and with a long-term plan for its success.
Publication of a website on the Internet
Entrepreneurs tend to expand their network of customers using their websites and improve their sales performance. Web marketing is a key factor in this process.
Website promotion is best achieved through the development of various marketing channels, such as:
Marketing through content
This approach is known as content marketing. It can be a paid blog post on a website that matches the profile of your target audience. Blog posts on your business website can also be considered content marketing.
Email Marketing
Newsletter is the most common form of e-mail marketing. Users who have signed up for the newsletter on the website regularly receive emails with various promotions.
Marketing on social media
The example of Elon Musk clearly shows how social media can be a powerful marketing tool. The CEO of Tesla did not spend a single cent on traditional advertising. Instead, he raises awareness of his automotive brand through defiant public statements that circulate among his more than 90 million Twitter followers.
Securing positions on search engines (SEO)
Search Engine Optimization (SEO) is another vital part of web marketing. With SEO, a website can rank first on Google for keywords that are relevant to the business. This is achieved by optimizing the content and meta data on the website, as well as building quality backlinks.
Paid advertising (PPC)
Paid advertising, also known as pay-per-click (PPC) advertising, is used to generate traffic to a website. The most famous platform for PPC advertising is Google Ads, where ads appear at the top of search results for selected keywords.
Connecting with influencers Working with influencers on social networks can be extremely useful for website promotion. Influencers with large followings can recommend your products or services to their audience, which can significantly increase your brand visibility and lead to increased traffic to your website.
A strategic approach to these different channels, proper targeting and consistent implementation, will enable you to successfully launch your website in the market and help you create a lasting online presence.
Video marketing
Video marketing is another increasingly popular form of digital marketing. Through platforms like YouTube and Instagram, video content provides a more interactive way to connect with users. Used correctly, it can be a powerful tool for increasing brand awareness and encouraging users to take action.
Presence on forums and Q&A platforms
Actively participating in forums and Q&A platforms, such as Quora and Reddit, can help you increase the visibility of your website. By providing useful and informative answers to questions that are relevant to your industry, you can position yourself as an expert in your field and attract more visitors to your site.
Analysis and adaptation
No marketing strategy would be complete without constant analysis and adjustment. Using tools like Google Analytics, you can monitor the effectiveness of your marketing campaigns and adjust them based on the results. Collecting and analyzing data allows you to continuously improve your strategies, maximize ROI and achieve your business goals.
A reminder of the value of customer support Quality customer support can also be a powerful marketing tool. Quick responses to user queries, helpful information and a constructive approach to complaints can help build trust in your brand and encourage users to return to your website.
A combination of these different tactics will allow you to effectively promote your website in the market. Keep in mind that the path to success will require patience, consistency, and constant learning and adaptation.
Frequently asked questions
Personal opinion and conclusion
A professional website is a central place that can serve individuals and companies to reach more clients. Taking digital presence seriously is something most entrepreneurs and professionals desperately need.
These are the main reasons for creating a website:
- You can redirect the development of your business to a large market,
- The best decision is to invest in creating websites,
- The choice of domain and website name and the choice of hosting are important factors in the success of the website,
- Quality and modern websites are adapted for all devices, easy to navigate and use,
- Optimization for Google and other search engines is not so complicated and even the user can master it independently,
- Basic data on websites and attention to data protection have a bigger impact than you think,
- Marketing strategies and market assessment to reach the target group have a big impact in getting new clients.
Creating a website it will help you have an online presence and get in front of customers when they search for services and products online. With a website, you get credibility and a marketing tool that gives the client an impression of professionalism, attracts clients and builds a relationship with existing ones. In addition to being able to control all the information and the brand, you are available 24/7.
For any entrepreneur, creating a website should be one of the key steps in a digital marketing strategy to sell products and services, reach more clients, and ultimately gain a competitive advantage.