PPC advertising

PPC advertising (Pay-Per-Click) is advertising advertising on search engines and social networks that is charged per click.

The most famous ppc advertising on the Internet is Google Ads advertising on the Google search engine in search results and other networks such as email or YouTube.

Terms for Google Ads

In order to be able to advertise, you need to have an account and a website, the website or the link does not have to be your website, but you can advertise with a link to Facebook, a snooping ad page, and the like. Apart from the advertising charge card, these are all the necessary conditions.

ppc advertising prices

If you do the advertising and campaign yourself, then it only costs you the price of the click, if the agency works, then the price for setting up the campaign varies between €66 - €200 plus the advertising budget. The average price of running a campaign and advertising costs €66 per month plus the budget for clicks.

Why pay for monthly campaign management?

You pay for monthly campaign management and optimization of ads, keywords and everything else because you first want a lower cost per click, secondly higher positions in the results and thirdly you want potential customers who are really interested in the product or service.

What is the cost of a click?

The cost of a click in this case is arbitrary and can be as low as one cent, but there are more expensive and cheaper keywords to display at the top of the results, and that's where the real art comes in, how to get a combination of daily budget and cost of one click without it really being too expensive.

The secret of ppc advertising

We have already mentioned that the combination of the daily budget and the fixed price of one click is crucial in the success of advertising. A budget of 60 euros without using an agency for one month is barely enough to optimize the campaign, but be sure to set an extremely large daily budget like 2000€ and limit clicks to a few cents.

At first, you won't achieve much, but by carefully raising the cost per click, you can reach the optimal display for potential clients.

Keyword optimization means using those expressions whose intention is behind the exact meaning of what you want to achieve, for example selling pretzels the keyword means exactly that and whoever searches for that word is very likely to want to buy a pretzel.

The opposite of keyword stuffing is negative keywords which are certainly not what is meant by intent.

Optimizing keywords, adding new, more display ads and smart budget management is the secret to ppc advertising success.